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About Jennifer

Jennifer Yoffy is a publisher, photographer, and arts advocate based in Atlanta, Georgia. She is the founder/publisher of Yoffy Press, which publishes photobooks you need to own. She is also the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and was the co-creator of Flash Powder Projects. In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014. The follow-up publication, Crusade For Your Audience: Finding and Cultivating Art Collectorswas released in 2017.

Want the unabridged story? You can view Jennifer's full CV here.


I'd love to hear from you.


Or if you wanted to write me a letter,
that would be cool too.

PO Box 8688
Atlanta, GA 31116